GMX’s specific expertise lies in the deep understanding of the consumer experience of buying Toys and Gifts, whether that be the traditional high street or retail park route (Bricks) or via the ever-growing Online space (Clicks).
GMX is unique in comparison to its rivals, given its awareness of what’s really going on from shop level to national trends – few competitors can claim to conduct hundreds of store checks a year, as well monitoring the popular national and regional press titles daily, on behalf of their clients.
Mike Frost has worked as an advertising, marketing manager for retail, and online companies, so has first-hand experience of the challenges facing modern retailers. It has been said that what Mike doesn’t know about toy retail isn’t worth knowing!
Dean Weller was a previous board Account Director on the Toymaster toy retail chain business, and is responsible for creating and building Generation Media into the UK’s number 1 specialist Toys & Games media agency.
GMX may operate on a smaller scale than Generation Media, but has certainly not been designed to be a Generation Media-Lite. All Generation Media philosophies and successful systems have been embodied into GMX, allowing its clientele to benefit from senior account management, and gain access to trusted advisors within a compact and dedicated media agency.
GMX recognises that quality TV airtime is the key driver to achieve volume sales but does not plan this medium in isolation. GMX uses retail knowledge and expertise more effectively than anyone else to evaluate all the available media routes to provide a 360 approach in answering and shaping client briefs.
The Company is at the forefront in of incorporating the latest research tools in the use of Newspapers, Door to Door & Direct Mail/Marketing (sometimes the forgotten medium) and is successfully building campaigns for clients to maximize potential sales within designated campaign objectives.